01 — Introduction

I’m a Senior Content Writer and Copywriter with 6+ years of experience working across more than 30 industries, from healthcare and construction to education, travel, and consumer goods.

My work includes SEO blogs, brand content, landing pages, social media, and email campaigns—always tailored to fit the client’s voice, audience, and business goals. I’ve worked with agencies, startups, international platforms, and local companies in Georgia.

I’m comfortable leading content projects, collaborating with designers and marketers, or simply sitting down and writing something that works.

Outside of client work, I write essays and commentary on music, gender, and culture for local publishers like Indigo and Publika. I value clarity, relevance, and voice—in my writing and in the way I work. Writing is not only my profession, but also my hobby and way of making a difference.

02 — Experience

PSP Pharmacy

Content Writer for PSP

January 2024 - December 2024 (1 year)

Tbilisi, Georgia

Wrote clear, SEO-optimized blog content focused on health, diseases, and beauty topics to help boost online visibility and audience engagement. Delivered approximately 20 in-depth articles per month while maintaining quality and meeting deadlines. Conducted keyword research and used SEO best practices to improve rankings, optimizing articles with proper meta tags, headings, and alt text. Managed content formatting and uploads directly in the CMS to ensure seamless publication.

Beka's School

Freelance Writer

July 2023 - July 2024 (1 year 1 month)

Created educational blog content that reflected the school's values and teaching approach, covering topics like Cambridge-based learning, student experience, and teacher interviews. Developed a clear, warm tone that connected with students and parents, helping the school increase visibility and directly contributing to a rise in inquiries and student enrollments through strategic content campaigns.

Alpaca - SEO Agency

Content writer: June 2022 - June 2024 (2 years 1 month)

Head of Content: August 2023 - June 2024 (11 months)

Tbilisi, Georgia

As Head of Content at Alpaca, I successfully led and oversaw the execution of over 100 projects across various industries, including ecommerce, healthcare, business, finance, tourism, construction/development, and smart technologies. I directed and mentored a team of talented content writers, fostering a collaborative and innovative environment to produce high-quality content. Developed and implemented comprehensive content strategies that aligned with clients' business goals and SEO best practices, enhancing their digital presence and engagement. Managed a diverse portfolio of content projects while ensuring timely and high-quality delivery that met client expectations. I ensured all content was SEO-optimized and tailored to target audiences, resulting in significant improvements in organic traffic and search engine rankings. Additionally, I worked closely with SEO specialists, designers, and developers to create cohesive digital marketing campaigns, regularly analyzed content performance metrics to refine strategies, and maintained strong client relationships by understanding their needs and ensuring satisfaction with produced content.

Indigo Magazine

Freelance Author

January 2021 - 2024 (3 years)

Tbilisi, Georgia

Contributed as a freelance author, creating compelling editorial content that aligned with the magazine's vision and engaged its readership through thoughtful storytelling and cultural commentary.

Publika.ge

Freelance Author

January 2020 - January 2023 (3 years 1 month)

Tbilisi, Georgia

Reported and wrote long-form, socially conscious articles examining labor rights, class, and power structures in Georgia. Focused on the lived experiences of workers, using narrative journalism to highlight overlooked voices and systemic issues. Stories blended reporting with personal observation, covering topics such as exploitation in supermarket chains, the emotional toll of precarious labor, and the subtle mechanisms of control in everyday work life.

Equality Movement

Freelance Author

August 2022 - October 2022 (3 months)

Tbilisi, Georgia

Explored the intersection of toxic masculinity, misogyny, and homophobia, addressing how societal expectations restrict both women and LGBTQ+ individuals. My work raised awareness about gender-based discrimination, advocated for queer visibility, and contributed to creating safer, more inclusive spaces in Georgian society.

AT.ge

Freelance Author

January 2021 - January 2022 (1 year 1 month)

Tbilisi, Georgia

Served as a music reviewer, exploring the cultural and emotional depth of contemporary albums while focusing on themes like personal identity, societal issues, and genre fusion. My reviews ranged from experimental hip-hop and metal to classical and folk, offering nuanced insights into artists' creative journeys and connecting music with broader cultural contexts.

Liberali

Writer

Tbilisi, Georgia

September 2019 - November 2019 (3 months)

Contributed written content as part of the editorial team, developing skills in professional writing and content creation within a media environment.