Every brand has a story
worth telling –
I bring it to life with the
right words.

1. Introduction

2. Writing skills

3. Popular projects

4. Other brands and companies

5. Testimonials

6. Contact Me

Introduction

What I Bring to the Table

■ 6+ Years of Writing Experience

Across content agencies, media platforms, and freelance projects in both English and Georgian.

■ Over 50 Clients

From national brands and startups to NGOs and international-facing businesses

■ SEO + Storytelling

I combine data-driven strategy with an authentic voice that engages readers, not just Google.

■ 15+ Industries Covered

Including healthcare, tourism, e-commerce, education, real estate, tech, culture and many more.

My writing skills

STRATEGIC CONTENT
WRITING

I write content that informs, persuades, or inspires — whether it’s a blog post, landing page, or campaign copy. Every word has a purpose.

CROSS-INDUSTRY ADAPTABILITY

From healthcare and construction to tech and culture, I shift tone and format based on audience and platform needs.

DUAL-LANGUAGE
CONTENT

Fluent in both English and Georgian. I've written websites, blogs, and social media content in both languages for local and international audiences.

My popular projects

CLIENT: GEORGIAN NATIONAL TOURISM ADMINISTRATION

The GNTA is Georgia's official government body responsible for promoting tourism both locally and internationally. It manages major campaigns, events, and digital platforms to attract global visitors and strengthen Georgia's image as a top travel destination.

Project Overview

In 2023, GNTA launched a full website redesign to improve performance and storytelling.

I joined the team as a content writer, helping build the new blog section from the ground up.

My Role

Wrote 6–8 SEO blogs/month: destination guides, festivals, food, couple travel, nomad tips;
Shaped content structure and voice to serve both tourist appeal and search performance;
Collaborated with SEO, dev, and design teams throughout content launch.

Key Results

80 %+ of blog posts ranked in the Top 3 on Google;
#1 Ranking on highly competitive searches like: Travel Tips for Exploring Tbilisi, Digital Nomad Guide to Georgia, Solo Travel in Georgia;
Average reading time: 3–5 minutes per blog;
Articles became top drivers of organic sessions, contributing significantly to GNTA’s 300K+ monthly traffic.

300K

Organic Traffic

37k

Organic Keywords

Client : Nova

Nova is one of Georgia’s leading manufacturers and retailers of construction and renovation materials. Established in 2006, the company began as an importer and distributor of building supplies and quickly evolved into a large-scale local manufacturer.

Scope of Work

Rewrote and optimized category pages and metadata
Created 50+ SEO blog posts tailored to Nova’s audience
Developed conversion-focused copy for thousands of products
Collaborated with SEO and dev teams on full content strategy

Key Results

42× increase in daily organic traffic
1000s of keywords ranked, including top-intent phrases
Major improvements in internal linking and user experience
SEO content led directly to higher in-store and online sales

Bonus Insight

Nova’s blog evolved into a traffic engine and even inspired new product development based on keyword insights.

42x

Organic Traffic

3k

Organic Keywords

Client : EUROPRODUCT

Europroduct is a premium supermarket chain founded in 2014 in Tbilisi. Today, the company operates 39 branches across Georgia, offering exclusive access to over 2,000 high-quality European food products.

Scope of Work

Wrote SEO-optimized blogs and created category page content during a full-site revamp.

Key Results

Ranked #1 for buyer-intent keywords like “Where to buy crab in Tbilisi” and “Where can you buy mochi”;
Top 3 for valuable searches: seafood, canned fish, cheese, vegan food, chocolate;
Blog “European Chocolate in Europroduct” had 85% scroll depth, showing high engagement;
Informational content boosted both UX and search visibility, guiding users from discovery to conversion;
Helped position Europroduct as Georgia’s top online destination for premium European goods. ( As featured in Entrepreneur)

26K+

Organic Traffic Monthly

4k

Organic Keywords

22

Domain Authority

Social media and Email Campaign for Alpaca

Scope of Work

Alongside SEO content, I handled copywriting for social media, ad campaigns, and email marketing at Alpaca.

These efforts helped attract new leads, grow brand visibility, and drive interest in Alpaca’s free SEO audit, many of which converted into long-term clients.

Results

• Helped drive inbound interest in Alpaca’s free SEO audit offer.

• Contributed to 35+ new client projects in 2023 — a significant year-over-year increase.

• Strengthened brand visibility and authority through consistent, targeted messaging.

• Copy supported lead conversion across multiple touchpoints: social, email, and site.

Freelance projects with local online media

My Role & Contributions – Publika & Indigo

Alongside my client work, I’ve contributed to several independent media platforms and NGOs, including Indigo, Publika, AT.ge, Liberali, and the Equality Movement.

Out of these, I’ve had the most consistent involvement with Indigo and Publika, where I’ve published long-form articles, essays, interviews, and cultural commentary.

Topics I’ve explored include:

Labor and class in Georgia, including the lived experiences of low-income workers.
Music journalism, covering both local artists and global subcultures.
Masculinity, gender, and queerness, often through the lens of personal or collective identity.
Cultural criticism and storytelling about life in Georgia beyond the mainstream narrative.

This work reflects not only my skills in storytelling and journalism but also my connection to writing as a way of understanding and engaging with the world.